If you’re a therapist planning a new website, the biggest question is usually the same: how much should this actually cost?

In 2026, therapist website pricing varies widely. The right investment depends on your practice, your goals, and how much support you want in the process.

DIY Website: $0–$500

This usually means using a platform like Wix or Squarespace with minimal customization.

You’re paying for a low upfront cost and full control, but the tradeoff is time. DIY sites often take longer than expected and may lack clear structure or SEO support and can end up looking unprofessional. This option works best for therapists who are just starting out and need something temporary.

Therapist Website Template: $200–$1,200

Templates designed specifically for therapists fall into this range.

You’re paying for professional design and a clear structure without starting from scratch. Most templates include multiple pages, mobile-friendly layouts, and basic SEO foundations. You’ll still need to add your own content, but the heavy lifting is already done.

Template Customization: $1,200–$2,500

This is when a designer customizes a template for you.

You’re paying for expertise, setup, and personalization without the cost of full custom design. This option saves time and reduces overwhelm while still delivering a polished result.

Custom Website Design: $2,100–$5,000+

You’re paying for strategy, layout decisions, SEO structure, and a guided process from start to launch. In 2026, most professional custom therapist websites land between $2,100 and $5,000.

Ongoing Costs to Plan For

In addition to design, most websites have recurring costs.

Common expenses include platform fees between $20–$40 per month, domain renewals around $15–$20 per year, and optional maintenance or SEO support.

What’s Worth Paying For in 2026

A therapist website doesn’t need to be flashy. It needs to be clear, trustworthy, and easy to use.

Worth investing in:

• Clear messaging about who you help
• Mobile-friendly design
• Basic SEO structure
• A process that feels supportive and organized

Less important:

• Trend-driven design
• Complex animations
• Features you won’t actually use

In 2026, most therapists spend between $1,000 and $4,000 on a professional website, depending on whether they choose a template or custom design.