AI is everywhere right now — and if you’re a therapist, you’ve probably felt both curious and uneasy about it.

If you’re a therapist planning a new website, the biggest question is usually the same: how much should this actually cost In 2026? Therapist website pricing varies widely. The right investment depends on your practice, your goals, and how much support you want in the process.

A therapist website doesn’t need to be complicated. It needs to be clear, trustworthy, and searchable. Below is a practical SEO checklist with examples of what to actually include. Clear Homepage Messaging Your homepage should say exactly who you help and how. Example:“Anxiety therapy for adults in Sacramento, CA”“Virtual therapy for postpartum mothers in California” […]

Most therapy websites don’t fall short because the therapist isn’t skilled or caring. Here are the most common therapy website design mistakes I see, and what actually helps.